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James' lifelong mission is to widen access to opportunity and create a world where everyone can make a living by sharing their passion. He is obsessed with commercially scalable ideas that have powerful social impact. His earlier career was spent learning how great companies are built - and how they are not! - as a strategy consultant at McKinsey and a venture capitalist at SoftBank Vision Fund. A former youth charity exec and pro-democracy activist, he has also advised UNICEF, ITU, the Careers and Enterprise Company, and led Business Development at Generation UK, working with young people of all backgrounds to achieve their dreams. He is a Fellow at the Royal Society of Arts (a fellowship dedicated to finding practical solutions to social challenges) and Sigma Squared (a global community of under-26 entrepreneurs). In other times you will find him cooking up a storm for every occasion 👨🍳 or busking at tube stations as an acapella singer 🎶
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